I didn't learn sales from a book. I learned it from being in the field.

30 Years. Four Companies. One Lesson.

I've built and led sales teams across industries. Flight Centre. BDC. Mason Horvath. Each one taught me something different. At Flight Centre, I learned how to scale through channels and dealers. At BDC, I trained hundreds of founders and early-stage CEOs on sales fundamentals. At Mason Horvath, I built a SaaS sales function from the ground up. Now I help other companies do the same.

What connects all of it: a system beats talent. Every time. That's what I help you build.

The Career Arc

Flight Centre. Learned how to sell through channels. Built dealer networks. Managed complex relationships across territories. Saw what happens when you have a process and what falls apart when you don't.

BDC (Business Development Bank of Canada). Led the Sales Impact program. Delivered sales training to hundreds of founders, early-stage executives, and growing companies. Learned that sales fundamentals are universal. The format changes. The DNA doesn't.

Mason Horvath (SaaS). Built a sales function from the ground up. Hired, trained, and coached reps. Managed 33% faster onboarding for new hires. Generated 45% YoY pipeline growth. Lived through every challenge you face: hiring, retention, quota, scale, AI tools.

Professional Sales Academy Certification. Completed training through PSA, the gold standard for sales methodology and coaching. Learn more about PSA.

AI at the Table Podcast. I host a weekly podcast exploring how sales leaders are actually using AI. Real stories. Real tools. Real results. Sales leaders sharing what's working and how they're navigating the AI transition.