I build AI-enabled sales playbooks, train sales teams, and deliver keynotes for B2B companies ready to sell with a real system. Certified through Professional Sales Academy. 30+ years in the field.
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Most sales training fades in 90 days. Mine sticks because it's built on a framework you can follow, teach, and improve.
We map your exact sales process. Every stage. Every decision point. From your team's words, your real deals, your actual language.
We document the plays that win. Objection handling. Discovery questions. Closing conversations. Built from what your team already does best.
We automate with AI and tools. So your team spends less time on admin and more time selling. Faster. Smarter. Consistently.
Custom playbooks built from your sales process, your language, your plays. Implemented through training and reinforced with scorecards your team actually uses.
Learn MoreTraining that maps your process, teaches the plays that work, and sticks because your team sees results in the first 30 days.
Learn MoreI speak at conferences, sales summits, and team retreats. The message is always the same: a system beats talent.
Learn MoreHalf-day and full-day workshops for team building, objection handling, deal strategy, and more. Customized to your exact sales challenges.
Learn MoreDirect coaching for sales leaders. We work on your challenges. Your pipeline. Your team. Your results. Quarterly or ongoing.
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I've spent 30 years building and leading sales teams. At Flight Centre, I helped scale dealer operations across the country. At BDC, I led the Sales Impact program that trained hundreds of founders.
I'm certified through Professional Sales Academy and host the AI at the Table podcast, where I interview sales leaders about how they're using AI to close more deals.
What I've learned: a system wins. A repeatable process. Clear plays. And the discipline to coach it consistently. That's what I help you build.
Companies that do the work, implement the systems, and train their people see results like these:
From my keynote at Women in Tech & Entrepreneur Night — Microsoft Vancouver, March 2026.
"Claudia is an outstanding facilitator who combines deep expertise with an engaging, high-energy delivery style. She has a unique ability to make complex concepts practical and actionable, while creating an environment where participants feel both challenged and supported. Her sessions are not only insightful but genuinely enjoyable — she brings a level of enthusiasm and professionalism that consistently drives meaningful results."
Rochelle Flores, Director, World Trade Centre Vancouver
"Working with Claudia has fundamentally changed how I run my business. It started with a one-day workshop — sales mapping, training the team on the fundamentals. Then she encouraged us to join her AI for Sales Leaders course, and that's where everything shifted. I've deployed systems and processes that have transformed not just how we sell, but how we quote, how we operate, how we run the entire business. It's not the same company it was six months ago."
Bruce Ratzlaff, Sales Manager, Applied Compression Services
I create AI-enabled sales playbooks, deliver sales training, offer keynote speaking, and provide 1:1 coaching for sales leaders. I help you build a system your team can follow, coach, and repeat.
I'm a B2B sales trainer and playbook consultant with 30+ years in the field. I've worked with Flight Centre, BDC, Sync Robotics, Hypercharge Networks, and many others to build sales systems that actually work.
It's my methodology for building sales systems. We Map your sales process, Document the plays that win, and Automate with tools and AI so your team can sell faster and smarter.
I work with B2B companies selling through channels, direct sales teams, and hybrid models. My clients range from $2M to $100M+ in revenue, across industries like SaaS, manufacturing, travel, and robotics.
It's my podcast where I interview sales leaders about how they're using AI to close more deals, faster. We talk strategy, tools, objection handling, and what's actually working (and what isn't).
I'm based in North Vancouver, BC, Canada. I work with clients across North America through discovery calls, workshops, and coaching engagements.
Stop Guessing. Start Building.
30 minutes. No pitch. Just an honest conversation about where your team is, what's broken, and what we can fix.
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